ASIC View

Frustrated by dealing with a resource depleted, superficial media to deliver vital messages, it was time for ASIC to communicate more effectively with its key audience.

BRIEF

The Australian Securities and Investments Commission (ASIC) wants to be more certain its views on a range of complex matters are properly understood by the business community and other stakeholders. This is especially so now that the resources of traditional media outlets are increasingly stretched and unable to take the time needed to fully understand complex issues.

SOLUTION

The answer? Establish your own, direct, communication platform using the language of the Internet, video.

ASIC View is a new video channel that will allow corporate affairs professionals and others to easily stay up to date on ASIC’s work, its public positions and the rationale for the decisions it makes.

Developing ASIC View – still a work in progress – is a comprehensive engagement and includes:

• Strategy and brand development
• A micro-website
• Construction and equipping of a studio
• Technical and editorial training and on-going coaching

 While there is more to do, the move by ASIC’s corporate affairs to embrace video has been successful and will become more so over coming months.